Who: Pennon Group, Audi UK Role: Lead Designer

Brief/Execution: With a meticulous eye for detail, I have worked on creating Brand Guidelines for multiple clients. Consideration has to be taken to keep the brand look and feel consistent across all communications and touch points. I’m sensitive to parameters, but there is also room for creativity and exploration to develop the brand. I have produced clear and concise guidelines that have explored the parameters whilst positioning each brand confidently, to move forward with their communications.