Who: Vauxhall Role: Art Director, Lead Designer

Brief/Execution: Vauxhall needed a bold and clear campaign for their new Grandland X. Working with a creative team, this confident graphic-style was developed. Standing out from the generic mass of SUV marketing with its bright, distinctively British colours, the campaign was released with the lead imagery and was followed with key product ads highlighting the specification of the car. With all of the imagery shot and lit in camera, I was responsible for Art Directing the studio photography and then taking it through to layout the final executions.