Who: Harley Davidson Role: Designer

Brief/Execution: With Harley Davidsons’ new brand look and feel they needed a bold and confident campaign for their H-D ‘Originals’ approved used bikes communications. Working with a copywriter and social team, this campaign covered all customer touch points, press, direct mail, posters, dealership materials, web and social, all with great consistency. I was responsible for sourcing and developing the imagery look and feel through to the design, layout the final executions across the full campaign.