Who: Dulux Trade Role: Designer

Brief/Execution: This was a campaign from Dulux Trade that launched the new brand positioning 'Brighter Futures'. The idea of the ads was to elevate the craft and expertise of the professional decorator, rather than just to the paint product itself. I had to consider the balance of these layouts, with multiple logos, copy and a busy image. The design was translated across brand and product adverts, as well as in-store POS.