Who: British Airways Role: Designer

Brief/Execution: This creative idea demonstrated the contrast between the everyday hustle and bustle of city living and the tranquillity found in the Indian Ocean. The OOH and Press were strategically placed in tube stations, bus stops and morning editions of newspapers, to heighten the comparison between the audience’s hectic surroundings and the peace and calm of a holiday with BA. My design included beautiful imagery and bold, easily legible type, to create a simple messaging hierarchy and strong call to action.