Who: Audi UK (later adopted by Audi Australia and Audi Ireland) Role: Art Director, Lead Designer, Strategist

Brief/Execution: I led the strategy and design of the print and digital brochure formats with the aim of improving the overall customer experience. I simplified the content with clearly defined sections, so the brochures pagination took the customer on a smoother journey from consideration to purchase. I made the covers simpler, less technical and more brand-led to highlight the desirability of the products and I reworked the layout, using the Audi colour palette and product shots, for a cleaner and more engaging flow.